Integromat
If you'd rather skip the enlightening anecdote about integromat becoming make.com, you can find our Make review here. If you love a good coding origin story as much as we do, well then read on:
Once upon a time, Integromat was the weird little Czech automation tool only power users knew about — a hidden gem buried under Zapier’s marketing empire. It looked like a hacker’s playground: blue bubbles, spaghetti lines, and a user interface that screamed “built by engineers, for engineers.” And honestly, that was part of its charm.
Then in 2022, the company dropped the bombshell: Integromat was becoming Make. Cue collective confusion, cautious optimism, and a few panicked Reddit threads from people wondering if their meticulously crafted scenarios were about to vanish into corporate rebranding hell.
The shift wasn’t just cosmetic. Make wasn’t trying to be “Zapier but cheaper” anymore — it was aiming to be a next-gen visual automation platform. The new interface was sleeker, more drag-and-drop, less 2010s spreadsheet energy. The pricing and backend got a refresh, too, and the company leaned hard into the idea of “building workflows like a developer, without writing code.”
Under the hood, though, the DNA stayed the same. The Make you use today is still Integromat at heart — the same looping, filtering, JSON-parsing powerhouse — just with better UX, cloud-scale ambitions, and a bit more swagger.
In short: Integromat grew up, hit the gym, and came back calling itself Make. It traded its “underground automation cult” vibes for “respectable SaaS startup with funding and a color palette.” But if you peel back the glossy purple UI, you’ll still find the same wild flexibility that made the original a secret weapon for automation nerds everywhere.
Integromat Timeline
2012 – The Birth of Integromat
A small team of Czech engineers launches Integromat, a tool that looks like a flowchart generator but secretly does API magic. Early users fall in love with its transparency — the ability to literally see your data flow through blue bubbles. Nobody outside of dev Twitter knows it exists yet.
2016 – The Power-User Underground
Integromat quietly builds a cult following among automation geeks, indie hackers, and overworked sysadmins who are tired of Zapier’s “five steps max” nonsense. It’s rough around the edges, but it’s also absurdly capable. You can loop, branch, parse, and call webhooks like a mini integration engine.
2019 – The SaaS Boom Hits
Suddenly, the world is drowning in SaaS tools. Everyone needs something to make them talk to each other. Integromat becomes the go-to for people who outgrew Zapier but aren’t ready for Airflow. Still, the branding feels… European. The name sounds like a Soviet appliance.
2020 – Integromat Gets Noticed
Investors finally realize this scrappy automation tool might actually be onto something. The team starts hiring, polishing, and preparing for a global relaunch. The platform is rock solid, but the name? Still a mouthful. (“Is it Integrate-o-mat? In-teg-row-mat? Insta-gromat?” Nobody’s sure.)
2022 – The Rebrand: Integromat → Make
Boom. Integromat drops the blue bubbles, the old UI, and its tongue-twister name — reborn as Make. The new platform looks modern, modular, and unmistakably cool. The logo gets minimalist. The color scheme goes full neon. Long-time users grumble (“RIP my favorite nerd tool”), but new users flock in.
2023 – Growing Pains and Glory
The transition isn’t perfect — legacy users face migration headaches, and some features lag behind. But the community grows fast. Make starts positioning itself not just as an automation platform, but a visual development environment — a middle ground between no-code and traditional programming.
2024 – Make Finds Its Groove
The rebrand pays off. Make gains traction with teams who want Zapier-level ease plus developer-grade power. Its community forums hum with both marketers and data engineers — a rare crossover. It becomes the quiet workhorse behind thousands of startups and indie automations.
Translation: Integromat didn’t die. It just got a UI facelift, a new swagger, and a shorter name. Same soul, fewer vowels
The Same Brain, New Hoodie
Let’s cut through the marketing fluff: Make is still Integromat — just dressed better and speaking fluent startup. Underneath the glow-up, the logic engine, the module system, and that signature visual data pipeline are all intact. The difference is in the vibe and the vision.
From a technical standpoint, the rebrand brought real upgrades. The UI finally feels modern (you can actually find things now), the performance got a boost, and integrations are rolling out faster. The dev team’s clearly been investing in infrastructure — latency is down, error handling is sharper, and webhooks no longer feel like they’re riding public transit.
The new branding also signals a cultural pivot: Make wants to be a platform, not a product. It’s positioning itself between the low-code “click-and-hope” crowd (Zapier, IFTTT) and the orchestration big leagues (Airflow, Prefect, Dagster). That’s a bold move — and it’s working. Engineers who once wrote it off as “just for marketers” are now using it to prototype pipelines, manage micro-automations, and even glue together internal tools.
The biggest win? Make embraces complexity without hiding it. It trusts users to handle branching logic, loops, and transformations — the stuff Zapier pretends doesn’t exist. And that’s why devs are starting to respect it.
Still, let’s be honest: Make isn’t perfect. The migration from Integromat broke some workflows, the learning curve is steeper than advertised, and debugging large scenarios can feel like spelunking through a rainbow spaghetti monster. But for those who crave control without coding everything from scratch, Make hits the sweet spot.
Integromat didn’t “grow up” so much as it leveled up. It went from niche European hacker tool to a polished, global automation platform that still lets you peek under the hood.
So yeah — it’s the same brilliant chaos you loved, just with fewer umlauts and a better wardrobe.
https://dataautomationtools.com/integromat/
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